{"id":4704,"date":"2026-01-05T03:42:36","date_gmt":"2026-01-05T03:42:36","guid":{"rendered":"https:\/\/bosshire.co.id\/bosstalk\/?p=4704"},"modified":"2026-01-05T03:42:37","modified_gmt":"2026-01-05T03:42:37","slug":"program-employer-branding-bosshire-2025","status":"publish","type":"post","link":"https:\/\/bosshire.co.id\/bosstalk\/program-employer-branding-bosshire-2025\/","title":{"rendered":"Rangkaian Program Employer Branding Bosshire Sepanjang Tahun 2025"},"content":{"rendered":"\n

Jakarta, 2025<\/strong> \u2014 Persaingan mendapatkan talenta berkualitas mendorong perusahaan untuk tidak lagi mengandalkan iklan lowongan kerja<\/a> semata, namun juga mengadopsi program employer branding<\/a><\/em>. Strategi employer branding<\/a><\/em> kini menjadi instrumen penting untuk membangun kepercayaan publik sekaligus memperkenalkan nilai dan budaya kerja perusahaan. Menjawab kebutuhan tersebut, Bosshire menghadirkan rangkaian program employer branding<\/a><\/em> spesial melalui konten digital di media sosial dan TikTok Live Streaming.<\/p>\n\n\n\n

Sepanjang tahun 2025, Bosshire sukses menjalankan tiga program employer branding<\/a><\/em> utama, yakni BOSSTALK JOBS, BOSSTALK Companies, dan BOSSQ. Ketiganya dirancang dengan format berbeda, namun memiliki tujuan yang sama yaitu mempertemukan perusahaan dan pencari kerja dengan cara yang kekinian. Seluruh kolaborasi dalam program ini dipublikasikan melalui akun resmi Bosshire di LinkedIn, Instagram, dan TikTok untuk menjangkau audiens terbaik.<\/p>\n\n\n\n

Yuk, simak keseruan dari ketiga employer branding Bosshire<\/a><\/em> sepanjang tahun 2025, di artikel ini!<\/p>\n\n\n\n

BOSSTALK JOBS: Hadirkan Promosi Lowongan Kerja Melalui TikTok Livestreaming<\/h2>\n\n\n\n
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Program BOSSTALK Jobs 2025<\/strong><\/figcaption><\/figure>\n\n\n\n

BOSSTALK JOBS merupakan program employer branding Bosshire <\/em>yang berfokus pada promosi lowongan kerja melalui format livestreaming<\/em>. Dalam program ini, Bosshire berkolaborasi langsung dengan perusahaan untuk membahas posisi yang sedang dibuka di Job Portal Bosshire<\/a>, termasuk kebutuhan kandidat, kualifikasi, serta gambaran lingkungan kerja.<\/p>\n\n\n\n

Format livestreaming <\/em>melalui platform TikTok ini memungkinkan interaksi dua arah antara perusahaan dan audiens. Pencari kerja dapat mengajukan pertanyaan secara real time<\/em>, sementara perusahaan memiliki ruang untuk menjelaskan proses rekrutmen secara lebih transparan.<\/p>\n\n\n\n

Adapun sejumlah perusahaan yang telah berpartisipasi dalam BOSSTALK JOBS yaitu Rose All Day<\/a>, Cimory Group<\/a>, Indonesia Premium Goods<\/a>, dan Slavina Indonesia<\/a>. Kolaborasi ini berjalan sukses dan menjadi sarana interaktif bagi perusahaan untuk memperkenalkan lowongan sekaligus berinteraksi langsung dengan calon talenta.<\/p>\n\n\n\n

BOSSTALK Companies: Fokus pada Edukasi Seputar Karier dan Citra Perusahaan<\/h2>\n\n\n\n
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Program BOSSTALK Companies 2025<\/strong><\/figcaption><\/figure>\n\n\n\n

Berikutnya, program BOSSTALK Companies merupakan program employer branding<\/em> dalam format video diskusi antara perwakilan Bosshire <\/a>dan narasumber dari perusahaan. Adapun topik yang dibawa pada program ini yaitu seputar praktik, nilai, dan pengalaman internal yang menjadi identitas budaya kerja perusahaan. Audiens akan mendapatkan wawasan langsung dari tim perusahaan tentang lingkungan kerja, cara tim berkolaborasi, dan benefit <\/em>yang ditawarkan perusahaan.<\/p>\n\n\n\n

Program ini diwujudkan untuk membangun citra perusahaan sebagai organisasi yang terbuka, komunikatif, dan peduli terhadap pengembangan sumber daya manusia. Konten yang dihasilkan ditujukan untuk membangun hubungan jangka panjang dengan audiens, bukan sekadar menarik pelamar dalam jangka pendek.<\/p>\n\n\n\n

Sejumlah perusahaan yang telah terlibat dalam BOSSTALK Companies di antaranya Bosch<\/a>, PT Kurnia Ciptamoda Gemilang (KCG)<\/a>, dan PT Inti Nya Group<\/a>. Melalui program ini, perusahaan dapat menyampaikan perspektif nyata mengenai tantangan dan peluang di dunia kerja.<\/p>\n\n\n\n

BOSSQ: Beri Ruang Bagi Perusahaan untuk Bicara Langsung ke Audiens<\/h2>\n\n\n\n
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Program BOSSQ 2025<\/strong><\/figcaption><\/figure>\n\n\n\n

Program employer branding <\/em>Bosshire yang ketiga yaitu BOSSQ, memberi ruang bagi perusahaan untuk berbagi cerita secara langsung mengenai wawasan karier kepada audiens. Berbeda dari dua program sebelumnya, konten BOSSQ disampaikan oleh perwakilan perusahaan, sementara Bosshire bertindak sebagai fasilitator.<\/p>\n\n\n\n

Melalui BOSSQ, perusahaan dapat membahas topik seputar dunia kerja yang sesuai kebutuhan audiens luas. Mulai dari topik pengembangan karier, hingga pembahasan dan isu dan persepsi yang berkembang di industri. <\/p>\n\n\n\n

Bosshire turut menghadirkan program terbaru sebagai bagian dari BOSSQ yang berfokus pada penyajian perspektif karyawan. Program yang dijadwalkan akan rilis pada 2026 ini dirancang untuk memberikan wawasan langsung kepada audiens dan pencari kerja melalui sudut pandang karyawan di berbagai posisi dan perusahaan. Dengan demikian, audiens tidak hanya memperoleh informasi dari sisi HR, tetapi juga mendapatkan pemahaman luas dari pengalaman personal karyawan.<\/p>\n\n\n\n

Adapun berbagai perusahaan yang telah berpartisipasi dalam BOSSQ antara lain yaitu Astro<\/a>, COVE<\/a>, dan Kinderfield<\/a>. Selain itu, Bosshire juga pernah berkolaborasi dalam program ini dengan Susu Mbok Darmi<\/a>, Metrodata<\/a>, I Can Read Indonesia<\/a>, Slavina Indonesia<\/a>, TNP Group<\/a>, dan Fit Hub<\/a><\/p>\n\n\n\n

Bosshire Terus Membuka Peluang Kolaborasi Employer Branding<\/a><\/em><\/h2>\n\n\n\n

Bagi perusahaan yang ingin memperkuat citra sebagai tempat kerja pilihan dan menampilkan budaya kerja yang unik, Bosshire membuka kesempatan untuk berpartisipasi dalam ketiga program employer branding<\/em> <\/a>tersebut. Informasi mengenai skema kolaborasi dan desain program dapat diakses melalui kanal resmi Bosshire<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Jakarta, 2025 \u2014 Persaingan mendapatkan talenta berkualitas mendorong perusahaan untuk tidak lagi mengandalkan iklan lowongan kerja semata, namun juga mengadopsi program employer branding. Strategi employer branding kini menjadi instrumen penting untuk membangun kepercayaan publik sekaligus memperkenalkan nilai dan budaya kerja perusahaan. Menjawab kebutuhan tersebut, Bosshire menghadirkan rangkaian program employer branding spesial melalui konten digital di […]<\/p>\n","protected":false},"author":14,"featured_media":4705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nRangkaian Program Employer Branding Bosshire Sepanjang Tahun 2025 - Bosshire Insider<\/title>\n<meta name=\"description\" content=\"Bosshire sukses melaksanakan rangkaian program employer branding bersama berbagai perusahaan terbaik di Indonesia. 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