Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with company objectives.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across channels like social media, email, SEO/SEM, and display advertising.
Content Creation: Oversee the creation of engaging and relevant content for various digital platforms to attract and retain customers.
Analytics and Insights: Analyze campaign performance using tools like Google Analytics and provide insights to refine strategies and improve ROI.
SEO and SEM: Drive organic traffic by optimizing website content, managing PPC campaigns, and improving search engine rankings.
Social Media Management: Manage social media accounts, develop social media strategies, and engage with the audience to foster brand loyalty.
Collaboration: Coordinate with cross-functional teams including sales, design, and content to ensure integrated marketing efforts.
Budget Management: Manage and allocate budgets effectively to achieve maximum impact for digital marketing initiatives.