Language & Cultural Competence
Proficient in Chinese (listening, speaking, reading, and writing) with strong Indonesian language skills.
Strong cross-cultural understanding and coordination skills between China and Indonesia.
Able to manage brand communications effectively in a multicultural environment.
Educational Background
Bachelor's degree or above; majors in Marketing, Public Relations, Communications, New Media, or Business Management are preferred.
Work Experience
At least 5 years of experience in branding, marketing, content, or communications, with a minimum of 1 year in a managerial role.
Experience in brand management at a well-known company is preferred.
Professional Skills
Solid understanding of branding frameworks, media relations, and brand communication strategies.
Strong planning and creative abilities in brand strategy; commercial sensitivity and good judgment.
Insight into business models, industry trends, and potential opportunities.
Proven experience in product planning and marketing campaigns, with successful "0 to 1" project cases.
Local Market Knowledge
Deep understanding of Indonesian culture and consumer behavior.
Familiar with the content ecosystem and communication mechanisms of platforms like TikTok, Instagram, and Facebook.
Marketing & Copywriting Skills
Skilled in content planning and copywriting.
Able to independently create branding materials, event proposals, and advertising scripts; creative and resourceful.
Data & Project Management Skills
Strong analytical and logical thinking.
Excellent communication and project management abilities.
Capable of optimizing strategies based on campaign performance.
Able to identify highlights in brand messaging and product promotion while maintaining consistent brand tone.
Communication & Collaboration
Strong communication and cross-departmental collaboration skills.
Able to effectively align HQ and local resources to drive brand projects.
Accountability & Problem Solving
Strong sense of responsibility and results-oriented mindset.
Proactive in facing problems, able to make quick judgments and propose practical solutions.