1. Handles Online Strategy & Campaign Planning

Develop Indonesia online marketing strategy and execution roadmap.

Plan product launches, seasonal promotions, and sales-driven campaigns.

Set and monitor monthly/quarterly KPIs.

2. Social Media Management (TikTok / IG / FB)

Manage content direction, tone, and posting rhythm for official accounts.

Work with creative teams/agencies to produce culturally relevant content.

Drive follower growth, engagement, and content performance.

3. KOL / KOC Collaboration

Build KOL/KOC strategy and manage creator partnerships.

Handle selection, communication, rate negotiation, and campaign performance reviews.

4. Digital Advertising

Manage ad planning and budgets (Meta, TikTok, Google).

Optimize ad performance to achieve ROI targets.

5. Data Tracking & Reporting

Monitor key metrics (impressions, engagement, conversion, retention).

Conduct evaluations using Data Studio/Excel/BI tools.

Provide monthly reports and optimization suggestions.

6. Cross-Functional Coordination

Work with Marketing, Creative, Retail Ops, and Supply Chain teams.

Manage vendors (creative, content production, advertising, agencies).