Develop and execute annual customer acquisition and marketing plans to increase showroom traffic, sales leads, and brand awareness.
Plan and execute localized marketing events tailored to different market needs, including test drive events, group buying events, product launching, customer gatherings, exhibitions, roadshows, and holiday promotions.
Develop brand positioning and marketing strategies aligned with company vision and market competition.
Coordinate online and offline customer acquisition channels, including digital advertising, social media, short video content, livestream platforms, community engagement, and private domain operations to improve conversion rates and customer engagement.
Manage and supervise the company’s social media accounts and digital marketing content, including daily updates for reels, stories, promotional videos, advertisements, brochures, catalogs, and educational product content.
Coordinate OEM marketing resources and maintain communication regarding marketing activities, joint promotions, subsidy approvals, event support, and activity reporting.
Analyze customer acquisition data, campaign performance, conversion rates, ROI, digital advertisements, and market trends using tools such as Google Analytics, Meta Ads Manager, TikTok livestream analytics, and related platforms.
Manage customer databases for marketing activities, follow-up purposes, and promotional campaigns.
Coordinate with Sales, Vehicle Specialist, Dealer, After Sales, and related departments regarding event vehicles, showroom display vehicles, and promotional activities.
Coordinate with vendors, event organizers (EO), media partners, and third parties regarding marketing and event operational requirements.
Supervise customer voucher claims, promotional gifts, and marketing support distributed by OEM.
Manage and ensure the company website remains updated, informative, and user-friendly.
Lead and supervise the marketing team to improve execution efficiency, teamwork, creativity, and overall marketing performance.