Develop and execute effective digital marketing strategies aligned with company goals and business targets
Lead and manage digital marketing workflow including content, design, social media, and sales support activities
Handle end-to-end digital campaigns across multiple platforms such as Meta Ads, TikTok Ads, Google Ads, e-commerce, and company website
Monitor, analyze, and optimize campaign performance using data-driven insights and analytics tools
Develop creative concepts and engaging content ideas for social media, branding campaigns, promotional activities, and digital advertisements
Ensure all digital activities are aligned with brand identity, marketing objectives, and company standards
Coordinate with internal teams, vendors, agencies, and KOL/influencers when needed
Stay updated with digital trends, competitors, and market behavior to maximize campaign effectiveness