Event Management & Execution
Conceptualize, plan, and execute end-to-end brand events at the Bosch Home Experience Centre, with a focus on creating immersive, hands-on experiences with Bosch home appliance products.
Proactively identify, build relationships with, and secure strategic event partners-with a primary focus on renowned chefs and culinary experts-to host engaging workshops and demonstrations.
Manage all cross-functional and external stakeholder alignment to ensure seamless event execution, including:
Briefing and coordinating with the in-house design team for all promotional assets (e.g., posters, digital invitations).
Collaborating with our digital agency to launch advertising campaigns to drive event attendance, particularly for paid workshops.
Aligning with Brand Store partners for exclusive events targeting key audiences such as architects, interior designers, and their clients.
Sourcing, briefing, and managing photographers and videographers to ensure high-quality documentation of all events for marketing and PR purposes.
Coordinating with in-store Sales Promoters to ensure all event logistics, product demonstrations, and on-site preparations are flawlessly handled.
Conduct comprehensive post-event evaluations with all stakeholders to measure event effectiveness, ROl, and identify key learnings for future improvements.

Strategic Partnership Development
Identify, research, and prospect potential partner brands that share similar brand values and target audiences with Bosch Home Appliances.
Develop and pitch creative co-marketing concepts for joint campaigns and activities, covering both offline (e.g., joint events) and digital (e.g., social media collaborations) channels.
Manage the partnership lifecycle from initial outreach and negotiation to campaign execution and post-campaign analysis.
Serve as the main point of contact for all brand partners, ensuring a smooth and mutually beneficial relationship.