品牌体系建设 / Brand System Development
- 建立 YUMGO 门店品牌视觉及品牌输出标准（包括门头、陈列、海报、POP、灯箱、物料等）/ Build standardized brand presentation guidelines for YUMGO stores, including signage, displays, posters, POP materials, lightboxes, and promotional assets
- 建立门店营销氛围标准，提升品牌辨识度与年轻化形象 / Establish in-store marketing atmosphere standards to strengthen brand recognition and youthful positioning
- 负责品牌调性统一，确保线上线下视觉表达一致 / Ensure consistency of brand identity across online and offline channels
- 输出品牌活动模板及营销SOP，提升多门店复制效率 / Develop campaign templates and marketing SOPs for scalable multi-store operations
- 与设计、采购、运营团队协作，推动品牌落地执行 / Collaborate with design, merchandising, and operations teams to ensure execution quality
- 定期优化品牌呈现，结合印尼本地消费趋势与年轻用户喜好升级品牌表达 / Continuously optimize brand presentation based on Indonesian consumer trends and youth culture
促销活动与新店开业 / Promotion & Store Opening Campaigns
- 策划并执行门店促销活动，提高客流与销售转化 / Plan and execute promotional campaigns to drive store traffic and sales conversion
- 负责新店开业活动方案设计、预算控制及现场执行 / Lead new store opening campaigns, including planning, budgeting, and onsite execution
- 根据节日、热点及IP趋势设计主题营销活动 / Design themed campaigns based on holidays, trends, and popular IP collaborations
- 建立门店活动复盘机制，持续优化活动ROI / Build campaign review and analysis mechanisms to improve ROI
- 联动品牌方、供应商及异业合作资源，共同推动营销曝光 / Coordinate with suppliers, brand partners, and external collaborators for joint marketing exposure
- 负责活动物料、宣传内容及执行时间管理 / Manage promotional materials, campaign timelines, and execution processes
流量运营 / Traffic & Growth Operations
- 负责 YUMGO 官方社交媒体账号运营（TikTok、Instagram、小红书等）/ Manage YUMGO’s official social media accounts (TikTok, Instagram, Xiaohongshu, etc.)
- 策划内容方向，提升账号粉丝增长与互动率 / Develop content strategies to increase followers, engagement, and brand influence
- 建立短视频内容体系，包括爆款内容、门店探店、零食测评、新品推荐等 / Build short-video content systems including snack reviews, store visits, trending products, and new arrivals
- 负责本地生活平台流量运营（如 GoFood、GrabFood、ShopeeFood 等）/ Operate local traffic platforms such as GoFood, GrabFood, and ShopeeFood
- 负责点券、团购、优惠券及平台活动运营，提高到店转化 / Manage coupons, voucher campaigns, group-buy promotions, and platform traffic tools to improve store conversion
- 跟踪数据表现，包括曝光、点击、转化、GMV 等核心指标 / Monitor marketing performance data including impressions, clicks, conversions, and GMV
- 与KOL/KOC合作，提高品牌在年轻消费群体中的传播效率 / Collaborate with KOLs/KOCs to improve brand exposure among young consumers
数据分析与经营支持 / Data Analysis & Business Support
- 分析营销数据与消费者行为，提出优化建议 / Analyze marketing performance and consumer behavior to generate optimization insights
- 根据不同门店经营情况制定差异化营销策略 / Develop differentiated marketing strategies for different store conditions
- 跟踪竞品动态及印尼零食行业趋势 / Monitor competitors and snack industry trends in Indonesia
- 支持门店提升会员增长与复购率 / Support stores in improving membership growth and customer retention
- 配合公司整体经营目标制定季度营销计划 / Assist in quarterly marketing planning aligned with business goals