1. Paid Advertising:

a. Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

b. Monitor and optimize campaigns to maximize ROI and achieve KPIs.

c. Conduct keyword research, ad copywriting, and A/B testing for ads.

d. Analyze and report on campaign performance, making data-driven decisions for continuous improvement.

2. SEO (Search Engine Optimization):

a. Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.

b. Perform ongoing keyword research and optimization.

c. Conduct technical SEO audits and recommend fixes.

d. Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.

3. Copywriting:

a. Write compelling and persuasive copy for websites, landing pages, email campaigns, social media posts, and advertisements.

b. Ensure all copy is optimized for SEO and tailored to the target audience.

c. Edit and proofread content to maintain high-quality standards.

4. Social Media & Content Management:

a. Develop and execute social media strategies to enhance brand presence and engagement.

b. Manage and schedule posts across various social media platforms, including Instagram, Tiktok, LinkedIn, and others.

c. Monitor social media channels, respond to comments and messages, and engage with followers.

d. Analyze social media performance and provide insights for improvement.

1. Bachelor's degree in Marketing, Communications, Business, or a related field.

2. Proven experience in digital marketing, including managing paid ads, SEO, content creation, copywriting, and social media.

3. Strong understanding of current digital marketing trends, tools, and best practices.

4. Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Meta Ads, SEMrush, etc.

5. Excellent writing and communication skills with a keen eye for detail.

6. Creative thinker with the ability to generate innovative ideas.

7. Strong analytical skills and ability to interpret data to drive decisions.

8. Ability to work independently and as part of a team in a fast-paced environment.