1. Design & Product Development

Create innovative and functional apparel and footwear designs that reflect KELME’s brand identity and market positioning.
Develop seasonal design concepts, color palettes, materials, and mood boards in coordination with the product and marketing teams.
Translate design concepts into detailed technical drawings and specifications for sample development.
Work closely with suppliers, pattern makers, and factories to ensure product accuracy, fit, and quality.
Participate in prototype reviews and provide feedback for improvement and finalization.

2. Market & Trend Research

Conduct regular trend analysis, competitor benchmarking, and consumer insights research to guide product direction.
Identify new materials, styles, and technologies to enhance product performance and design innovation.
Ensure design relevance across sports, lifestyle, and fashion categories.

3. Cross-functional Collaboration

Collaborate with the Product Manager, Marketing, and Merchandising teams to ensure design alignment with market needs and commercial goals.
Support retail visual merchandising and campaign design needs when required.