Shopee Live Planning & Execution: Responsible for daily live streaming on the Shopee platform. Plan live stream themes and flow based on Shopee campaigns (Harbolnas, Shopee 9.9, category events) and Indonesian local festivals (Ramadan, Eid, Christmas, etc.). Create live content such as new product launches, limited-time discounts, bundle deals, and lucky draw activities. Ensure the content fits Shopee user preferences to increase viewers and watch time.
Product Presentation & Sales Conversion: Gain in-depth knowledge of all products sold in the Shopee store, including key selling points, materials, usage scenarios, price advantages, and after-sales policies. Present and demonstrate products in clear and engaging Indonesian during the live stream. Accurately answer viewer questions (size, color, stock, delivery time, etc.) and guide viewers to click product links and place orders to achieve sales targets.
Live Interaction & Fan Engagement: Actively interact with viewers during the live stream through comment replies, shout-outs, Q&A, and guiding viewers to like/follow/share. Create an engaging live room atmosphere. After streaming, communicate with fans through Shopee Chat to collect needs and feedback, maintain fan relationships, and improve repeat purchase rate.
Live Data Review & Optimization: Work with the operations team to track Shopee Live key metrics (view count, engagement rate, click-through rate, conversion rate, GMV). Participate in live stream review meetings to analyze strengths and weaknesses. Optimize scripts, product display sequence, and interaction strategies based on data to continuously improve conversion.
Platform Rules & Campaign Coordination: Strictly follow Shopee Live rules to avoid violations. Coordinate with the operations team on platform campaigns, including pre-event warm-ups (teaser posts, live coupons), live execution during campaigns, and post-event reporting, helping the store gain more platform traffic.
Cross-Department Collaboration: Work closely with store operations, supply chain, and logistics teams to confirm stock levels, delivery timelines, and promotion details before going live. Ensure product information shared during the stream is accurate and order fulfilment is smooth. Share fan needs and market feedback to support the product selection team with localized insights.