Collect, clean, and analyze sales data from various sources (e.g., CRM systems, sales reports, market trends) to identify key performance indicators (KPIs) such as sales volume, revenue, conversion rates, and regional performance.
Generate regular sales reports and dashboards for management, highlighting trends, discrepancies, and opportunities to optimize sales strategies.
Conduct in-depth analysis of sales performance against targets, including variance analysis, to explain gaps and recommend actionable improvements.
Collaborate with sales teams to understand their needs, provide data-driven insights, and support decision-making for territory planning, resource allocation, and campaign effectiveness.
Evaluate the performance of sales initiatives, promotions, and product lines, assessing their impact on overall sales and profitability.
Forecast future sales trends using historical data and statistical models, helping the team set realistic targets and adjust plans proactively.
Identify inefficiencies in sales processes through data analysis and propose solutions to enhance productivity and sales outcomes.