1. Brand Management & Product Launches

Lead and manage overall brand positioning, image, and consistency across all touchpoints.
Develop and execute go-to-market strategies for new product launches.
Plan and oversee product launch campaigns to ensure successful market penetration and customer engagement.

2. Marketing Strategy & Annual Planning

Develop and manage the annual marketing calendar and campaign roadmap.
Plan and execute seasonal, festive, and key consumer moment campaigns.
Drive brand growth through strategic marketing initiatives and consumer-focused campaigns.

3. KOL/Influencer Marketing

Develop KOL/KOC and influencer marketing strategies.
Manage influencer partnerships, campaign execution, and performance tracking.
Work closely with internal teams and external agencies to maximize brand exposure and engagement.

4. Brand Partnerships & Collaborations

Identify and drive strategic brand partnership and co-branding opportunities.
Establish collaborations with beauty, sports, lifestyle, and other relevant brands.
Lead partnership negotiations and ensure successful execution of collaboration projects.

5. Events & Activation

Plan and execute marketing events, exhibitions, brand activations, and offline campaigns.
Coordinate cross-functional teams to ensure seamless event execution.
Monitor and evaluate event performance and ROI.

6. Social Media & Communications

Lead the brand’s communication strategy across social media platforms, particularly Instagram and TikTok.
Develop content direction and storytelling that align with brand objectives.
Analyze social media performance and optimize content strategies accordingly.

7. Creative & Design Management

Oversee brand visual identity and creative direction.
Collaborate with designers and agencies to ensure all marketing materials are aligned with brand guidelines.
Review and approve creative assets for campaigns and communications.

8. Cross-Functional Project Management

Manage marketing timelines and project execution from planning to completion.
Collaborate closely with Operations, Product, Design, and other departments to ensure successful delivery of initiatives.
Ensure projects are completed on time, within budget, and in line with business objectives.