1. Channel Management

Existing Channel Relationship Management: Build and maintain strong, stable, and positive working relationships with purchasing teams, store managers, and sales staff of existing retail partners.

2. Sales Management

Sales Target Achievement: Responsible for achieving brand sell-out targets within assigned retail channels.
Data Analysis: Regularly analyze sales data, market trends, and competitor activities to develop effective sales strategies and action plans.

3. Retail Marketing & Brand Image

In-Store Marketing Execution: Ensure JisuLife products receive optimal shelf placement, display space, and visual merchandising (POSM) in retail stores, including management of display stands, cabinets, posters, and related materials.
Promotion Planning & Execution: Plan and execute offline promotional activities (such as discounts, bundle sales, and giveaways) to drive sales; manage promotional budgets and evaluate campaign effectiveness.
Brand Standards Maintenance: Ensure all offline retail touchpoints—from product displays to price tags—comply with JisuLife’s global brand image standards.

4. Team Training & Empowerment

Retail Staff Training: Provide regular training for retail sales staff on product knowledge, sales techniques, and competitive product comparisons, enabling them to act as “brand ambassadors” for JisuLife.

5. Market Insights & Reporting

Competitive Intelligence: Collect frontline retail data on competitors’ products, pricing, promotions, and merchandising strategies, and provide timely feedback to the headquarters marketing team.
Consumer Insights: Gather market feedback through observation and communication with store staff and consumers to support headquarters decision-making for product development and marketing strategies.
Regular Reporting: Provide periodic business reports to management, including sales performance, marketing activities, challenges, and opportunity analysis.