Lead and oversee end-to-end KOL campaigns with a primary focus on Instagram, while supporting other platforms such as TikTok and others.
Develop and execute strategic KOL plans aligned with brand objectives, campaign goals, and target audience.
Supervise and mentor the KOL team to ensure effective campaign execution and timely delivery.
Lead, manage, and develop the Content Creator team to ensure content quality, productivity, and alignment with brand objectives.
Review and approve KOL selection, content direction, and campaign deliverables to maintain brand consistency.
Provide guidance and strategic direction on content concepts, trends, and storytelling to maximize campaign performance.
Collaborate closely with Content and Creative teams to develop engaging and high-performing content.
Manage negotiation, budgeting, and contract agreements with KOLs and agencies.
Monitor and analyze campaign performance, providing data-driven insights and optimization strategies.
Build and maintain long-term relationships with high-performing KOLs.
Stay updated with social media trends and platform algorithms to improve campaign effectiveness.