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BOSSHIRE (Executive Search)

Digital Media Manager

IDR 20,000,000 - 30,000,000
About Company

We are looking for Digital Media Manager in Personal Care Industries, as the pioneer of the first anti-clump diaper that uses SAP (Super Absorbent Polymer) core structure started a business unit from the mother and child category by bringing high quality products to Indonesia. Started a business unit from the mother and child category by bringing high quality products to Indonesia so that more and more people or families in Indonesia can experience and use these products so that the quality of life becomes better and more comfortable. In the early stage, started by bringing baby diaper products to Indonesia, but in the future we will also develop products such as pads and pants diapers. And we will also develop high quality milk products to Indonesia with the aim of helping children in Indonesia to grow & develop better.

Basic Information

Employment Type

Full Time

Job Level




Work Type




Years of Experience

4-5 years


Jakarta Utara, Indonesia


20 - 45 Years old



Job Description:

- Developing and managing social media marketing campaigns

- Managing online brand and product campaigns to raise brand awareness

- Evaluating customer research, market conditions, and competitor data

- Build social media communication top line strategies. From observation and insights into social media communication strategy, providing way-in and content references for all social media channels (Facebook/Instagram, TikTok, etc) and hands on execution along with agencies.

-Responsible for the maintenance and communication of core users, understand user needs, explore user pain points, cultivate community users' awareness of mom and baby products, integrate relevant content, and improve brand reputation and user loyalty

-Responsible for the daily operation of WhatsApp, messenger and other communities APP, use third-party tools to count and analyze user behavior data, and use data to drive SOP iteration to achieve personalized precision marketing

-Combined with the company's development strategy, plan the development direction of new media as a whole, build a new media operation and promotion system, and formulate a new media matrix promotion plan;

-Combined with the needs of business development and content promotion, formulate timely promotion plans according to user dynamics and current hot spots, be responsible for the operation of new media platforms and fan management, and effectively increase the number of fans and the quantity and quality of user interaction.

-Formulate new media launch conversion data analysis, continuously optimize the launch structure, and improve new media traffic acquisition strategies

-Responsible for the daily management and iterative update of new media resources, actively expand the company's operation and promotion channels, find valuable platforms and brand cooperation resources with the same brand tone, and carry out resource integration and win-win cooperation

-Track the product development and media dynamics of competitors in the market, and provide corresponding strategies based on the company's current situation and development needs



-Proven experiences minimum for 5 years as a Digital Media Marketing 

-Working knowledge of analytic tools

-Good presentation skill, excellent communication and teamwork skiills

-Strong decision-making skills and result oriented

-Written and spoken in Chinese/English skills

Key Skills
Digital Media
B2B Marketing
B2B Marketing Strategy
Community Media
Campaign Design
Campaign Development
BPJS Tenaga Kerja
BPJS Kesehatan

The Executive Job was posted by:

Tatiana Imarasha

Executive Recruitment Consultant



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